When the time comes to get your business online, you need to go with the latest trends so that you remain relevant in today’s dynamic market. Today we look at the modern e-commerce trends and how they help you sell faster. However, the trends that are popular today aren’t going to be relevant the next day. The trends we offer today have been growing in importance over the past few years, and we are sure will still be relevant for several years to come. Here goes.
More and More Mobile Responsive Design
A few years ago, the trend was all about coming up with e-commerce websites that worked for the desktop PC. As time goes by, 8 out of 10 customers are starting their purchase journey on their mobile phones. This is the reason why the site you design should lean more towards smartphones first then get adaptive for larger devices later. The design for mobile devices includes aspects such as icons, buttons, large images, hidden menu bars and responsive screen sizes.
Use of Material Design
The rise of material design started in 2014, with many websites taking up this strategy towards the establishment of their identity online. As we speak, many online stores have adopted this trend and are reaping big from it. Some of the features that Think Bound uses in this regard include responsive animations, grid-like layouts, and transitions. The popularity of this design is growing day by day, which, according to projections, will still grow.
Engaging Animations and Cinemagraphs
Although images remain the most important element in any web design project, both now and later, it is no doubt that you might find more animations taking the place of images. The role of these animations is to give the user an unmatched experience. However, the transitions and animations ought to be placed strategically on the website. They might work best when used in the headers and footers. You can also have videos of the products, GIFs to represent the background image and a homepage banner.
Hand-drawn elements Taking Over
If you have been keen, you must have seen hand-drawn elements on most of the websites. This trend is catching up in e-commerce websites as well. For many years, stock graphics and images have been the first, basically the only choice for designers to use for banners, logos, and icons. Hand-drawn elements have started taking center stage with the aim of adding some spice to your website. One of the things that visitors look forward to when visiting any website is how unique it is as compared to others.
Using these elements adds a sense of originality to the design. It also tells your customer about the individuality of your brand. The impact it has on the customer will be unforgettable, and he will want to come back to get more from you.
This tradition saw the light in 2015, with designers going for bold and flexible typography that works for all kinds of devices right from desktop screes to the smaller smartphone screens. These fonts send a bold and powerful message to the customers and have a huge impact on the mood of the customer and readability of the content.
The large typography makes sure a customer can easily read the information from their smartphones without straining. Although the fonts might not improve your brand identity, they attract customers to your products.
One of the issues that buyers had with making purchases online was the fact that the purchasing process took too long. With this in mind, many e-commerce websites are resorting to a shorter purchasing process to reduce on dropped purchases.
Previously, the buyer had to go through several pages with forms to fill before they could make a purchase. By that time, the buyer would be tired and ready to give up. The past few years have seen sellers having a maximum of two pages for buyers to get through before the final payment.
How Can You Be Part of This E-commerce Trend?
This isn’t the definitive list of e-commerce trends that define your website. There are many more that can be used on your site. Leave this to the professional web designer to know what suits your e-commerce design needs and what doesn’t. The beautiful thing about working with a professional is that he incorporates the changes into your website the moment they come up. You don’t have to rack up a lot of time and resources researching about the new trends and mastering code – the web designer has your back.